I am sure many of you probably already know Alyssa Avant. Her and I have been long time “virtual” friends and we have also done business together. Alyssa recently posted a blog post on Why Your Website Needs a Blog. I asked her if she would be interested in having me highlight the post on my site because I thought it would be very beneficial for you (my readers). She agreed. YAY!
Are you an entrepreneur who is trying to obtain a web presence as a way to promote your company or business? Then, you are probably at some time or another going to, or maybe you have already ventured into the world of blogging. Blogging though it began as sort of a hobby for many, has turned into a profitable business for others, and also a way to aid you in connecting with your target audience and drawing them into your websites through a new format, the blog.
Utilizing a blog as a part of your company’s website is crucial. Here’s why:
Blogging helps to provide keyword rich content to your company’s blog and website. There are many benefits to having a company blog, these include:
- Branding – Having a blog gives you a place online to help establish your brand. It can help you to build a reputation with your readers that will give you a positive image and help lead your readers to become your customers.
- Fresh Content – Fresh, original content on your blog helps the search engines find you. The more often you can provide fresh content the better off you are.
- SEO (Search Engine Optimization) – Search Engine Rankings are where it’s at these days and you can receive higher rankings for your website by using a blog and its content to drive those rankings. We optimize your blog posts with key words that help drive traffic to your site, increasing your search engine rankings.
- More Traffic – Above all the blog helps with your traffic as previously mentioned and whether you want higher search engine rankings or just more customers, traffic is the way to receive both. And a blog with fresh content is how to get that traffic.
These amazing benefits should be enough to convince you that adding a blog or at the least maintaining your current blog is time well spent for your business. When it comes to blogging consistency is key to reaping the benefits that can come from its presence on your site. Make time in your schedule now to begin or continue blogging. You are certain to see results.
Alyssa Avant is a published author, professional speaker, Christian Business Mentor and tech magician. Alyssa has been working virtually since 2007. She has years of experience working with online professionals and business owners. Her book FaithLeaps: The Christian Moms Guide to Passion, Purpose, and Profits will release this fall. She is passionate about sharing her knowledge with others so they can avoid the years of trial and error that she experienced as a new online business owner.
Do you want to learn more about how to have your website be a website that lives up to the phrase, “If you build it they WILL come.” Join me for Alyssa’s upcoming FREE webinar – “If You Build it They WILL Come 60 Minute Tech Webinar”. Click here to sign up!
Great info, right? Thanks so much Alyssa! And this is just another reason why I LOVE WordPress because you can have both a website AND blog in ONE! Be sure to read my article on Why Choose WordPress!
