The most profitable companies in the world all have a distinct thing in common. They have established themselves as a leader in their particular industry by creating a strong brand presence. These companies know that building a powerful brand increases a company’s value, it provides direction and motivation for employees, and it enables customers to […]
Branding Tips for Your Small Business
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. For that reason it makes sense to know that branding is not […]
