When people find out how much I charge for logo designs, they are usually pretty shocked. Logo designs can be hundreds of dollars, especially if they are custom designed by a digital illustrator (which I am not – though I would love to be someday).
For now, I keep things simple and reasonably priced for those who have small businesses and cannot afford all the fancy stuff. I CAN provide a professional and still affordable logo design for only $125.
My process is to have each client fill out a design questionnaire with the following questions that helps me to get a feel for who the client is, what their business is all about, and what they are envisioning.
- Description of Company and Services
- Color Specifications – What color palletes do you prefer?
- What colors do you NOT want used in the design?
- Do you want the logo to match an existing website? If so please include the URL
- Images / Graphics – do you have an image or icon in mind that you feel would best represent your business? Please specify
- Wording to include (Business Name/Site Name) and please specify if you want a tagline included
- Font – is there a specific font style that you like?
- What overall message do you want the logo to convey?
- What logo designs appeal to you and why? Provide links if possible
Here are some examples of some of my recent logo design work with a little explanation about each one…
This first design is for a coach for “women executives, professionals, entrepreneurs and solopreneurs who want to bring their vision to life. ” At first the client suggested using a big screen so I created a couple ideas utilizing that along with a couple other ideas. She chose this design.
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This design was done for a newborn care and nanny placement company. The client mentioned that she liked colors such as black, blue, green, burnt orange and gray, but she was concerned that they would not go well. But she wanted to stay away from the typical babyish color pallette such as soft pink and blue. She wanted the design to be “confident, warm, and fun”. At first I used orange as the main color, but the client ask for me to come up with a couple other color schemes. She agreed to this one.
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This one is for an inspirational speaker who helps teach parents about how to give their children “License to Shine™ by loving who they are, not who you want them to be”. The client specified that she wanted a design that conveys “shine, brilliance, and light”. Her colors of choice were red-violet and orange.
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For this design, the client had specific instructions on what colors she wanted to use. She even provided the color codes. She wanted to keep things simple (simple designs). She also shared links to other designs that she liked. I researched ideas on one of my favorite stock image sites http://Dreamstime.com and found several options. The client wound up choosing this one for the final design.
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This last logo design is for a return client of mine who is starting up a new “journey” to lose weight and get healthy”. She wanted a logo that is feminine and promotes health. She provided a couple graphic / icon ideas that she had in mind and I went from there.
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I really enjoy being able to take a person’s ideas and bring them to life. And as you can see the examples above, each design is unique and I really try to work with the client and their thoughts and vision in order to come up with a design that they will truly love.
Hire me to design YOUR Logo by filling out the Graphic Design Questionnaire today! I would love to work with you!
Once your design is finalized I provide high resolution image files in .png (transparent background) and .jpg (white background). I do not provide editible files such as .ai, .psd, and vector files. If you need changes or edits to your design in the future, I can provide that for a small fee.
