I always enjoy meeting new friends and building business relationships through Twitter (my all-time favorite social networking site). When I first started with Twitter 2 years ago, I never imagined the great benefit it would be for me and my businesses. It was a slow start at first but it became a catalyst to take my business from part time to full time, from mediocre to now very successful.
To me, Twitter is not just about business, but it is also personal. I call it “Relational Marketing” – building relationships that help market your business because you get to know people on all different levels. They begin to trust you because they can see who you really are through your daily communication.
I now have almost 10,000 followers and the number grows each day. And out of those people, I closely follow about 100 to 200 who I have categorized as friends. I have a column in my Tweetdeck where I can follow their tweets and keep in touch with them aside from my complete list of followers. In that list I have all different people from fellow blogging mom friends to long time clients and fellow entrepreneurs.
One of my mom friends, named Alaina, otherwise known as @AlainaFrederick on Twitter who I have known for quite sometime requested my graphic design services. We have worked together on projects in the past. She came to me about creating a logo and header design for her blog which she recently moved to a new domain as well as new theme on WordPress. I asked her my usual list of design questions.
These were a few of her specifications for the logo design:
- Want design to mimic fresh start
- Love colors in Hummingbirds & Dragonflies (maybe use that image)
- Simple / Plain
- Elegent with a hint of fun
I came up with a few different logo drafts for her to choose from.
Alaina and her husband both liked the last one with the hummingbird. I then created a WordPress header graphic and a 125×125 button to match.
I got specific instructions that she wanted a transparent header design with no background color so that it would work seamlessly on her site. This is what the logo and header design look like installed on her WordPress blog.
I think it looks awesome, don’t you? Another happy client! Thanks Alaina and thanks Twitter for another great business connection!