Using WordPress for your website can be extremely effective when it comes to search engine optimization. The main reason why this is true is because the WordPress platform itself is extremely SEO friendly in terms of how search engine spiders crawl a WordPress website. The WordPress platform offers a built in structure that guarantees online success if followed correctly.
Easy Page Creation
An important factor in creating sites built on the WordPress platform (that makes it excellent for search engine optimization) is the ease by which pages can be added. For example, one simple post becomes an additional page to your website. When you make sure that those posts are optimized properly, search engines will index them and allow you a certain degree of power from that pages internal linking. In short the more pages / posts you have, the more important search engines will consider you.
You can extend the power of WordPress for SEO with Plugins. There are numerous SEO WordPress Plugins that broaden the Search Engine Optimization capabilities of WordPress. For example the All-In-One SEO Plugin will automatically generate description meta for Pages and Posts as well as allowing for the adding of title and keyword meta. You will even find some themes, such as Headway and the Studiopress themes which come with SEO capabilities included right in the themes themselves.
Other SEO plugins to consider are Keyword Statistics, Zemanta, Automatic SEO Links, Robots Meta, SEO Slug, and more. Check out this article to find out more about SEO plugin options.
Another reason why the Search Engine robots love WordPress is because it is very simple to index and find their way around a WordPress Website. WordPress includes various types of hyperlinks and information that signal to the Search bots what the content is all about. Whether including tags, keywords, image titles and various other meta, WordPress includes all this Search Engine Optimization information by default.
Create Pretty Permalinks
Permalinks on your website can be ugly and not SEO friendly. However, WordPress includes the option to create Pretty Permalinks. In plain English this means that WordPress has the ability to automatically add a human readable URL to each Page or Post; so instead of your urls looking like “example.com/?p=123”, it will look like “example.com/seo-for-wordpress”. There are other options for creating permalinks but choosing this option is often best. How pretty is that!
Because of the power of WordPress for SEO it makes the WordPress platform a fully functional Content Management System (CMS). WordPress continues to be the first choice in SEO friendly Web software and this is one of the reasons that tens of millions of Sites use this free software.