Your logo is something that can be used on web sites, banners, and printed materials such as letterhead, business cards, flyers, and more. However in having a custom logo created for you, there are a few essential elements you need to consider. Following the tips provided will help you to create a memorable brand.
Keep It Simple – Keep your logo design simple. That does not mean it has to be boring but it really should’nt be too busy. Having too much in the logo design can cause confusion and may turn a person off causing them to utilize another company instead of yours. The key here is to remember that simple logos are identifiable, making them easy to remember. Think about the Golden Arches (McDonald’s) and you will get the picture. A person should be able to identify your logo. That is how simple it should be.
Your logo should also look great in color and in black and white.
Color It Correctly – Color is another essential element for your custom designed logo. Make sure that you are using colors that help to identify your brand. The colors you choose will also be used on all elements for your visual identity. This includes things like your custom website banner or header, button ads, promotional materials, media kits, and every facet of your branding efforts. Your colors must be cohesive and they have to be pleasing to the eye as well. When you choose your colors, choose wisely and correctly. A graphic designer can help you through the process of choosing colors that work well together and will help you promote your business and brand effectively.
Images & Text – Many logo designs include both images and text. It is almost imperative for your brand that you include some sort of image, especially at the beginning of getting your brand out there. However with the right font, you can create a powerful logo that will be memorable and recognizable. One question to ask yourself in choosing an image is if people will be able to identify and remember the logo as it relates to your specific brand.
Make Your Logo Flexible – Your logo design should be flexible in several respects. Your logo should be able to reproduce in both color and black and white. While color is vital due to branding, the shape and form of the logo is pertinent. The bottom line is that if it will not work in black and white, it will not work in color either.
You also want your custom logo to be scalable enough so that it looks equally good in many different sizes, whether it is on a small business card or on a giant IMAX cinema screen.
In conclusion, remember that your logo design will tell your customers who you are, so make sure that you send them the right message. This can only be ensured when you follow the essential elements and tips shared in this article.