Dragonfly Inspired Design

With any project there is always a lot of back and forth between me and my clients before I can even begin to start coming with a design plan.  The difference between me and another company is that I work one on one with my clients.  I prefer to work through email so that way I can have access to all of the correspondence quickly and easily.  I can go back to an email and bring up things that a client may have mentioned and implement that into the design.

For this client they wanted the works – a logo design, wordpress design with custom header, and a twitter background.

These are some of the requests and ideas from the client:

• Wants design to tie together with 2 of her other sites (use of green)
• Likes fresh and clean (use of white) and possibly gray
• Incorporate a pop of color
• Doesn’t want dark colors
• Wants design to be consistent (discussed re-branding)
• Incorporate Headshot

I also asked the client about herself and her business to get an idea about what would best represent her and her brand.  She shared that she is “professional (but SO not corporate), funny and pretty sarcastic, direct – with my clients, and in life, optimistic, motivating/inspiring, great at the big ideas/possibilities, goofy/silly, savvy, genuine, authentic, a go-getter.”  She also shared that her business focuses on:  coaching and consulting, offers business/personal branding services, targets women entrepreneurs, includes coaching, consulting, programs, products etc…

She also included site designs that she liked and what elements she wanted to incorporate from them.  All of the above information  really helped me to visualize her ideas and then take it from there.

I always start with the logo design since everything will pretty much revolve around that.  Because the client was very focused on the topic of branding the first thing I did was take a look at her other websites.

The main theme on the sites is the color green and the dragonfly, so I thought it would be appropriate to carry the same theme into the design I would be working on.  The only reason that I would suggest  starting with a new design would be if the client was going to be changing their other sites as well.  But the client was not planning on doing that.  And since she was very concerned with her branding and being consistent – I let my client know that it would be best to just use the dragonfly logo design that she was already using.  The only problem was that she did not have access to the original image files or the designer who had created it.

So I had to start from scratch and re-create the dragonfly.

It looked nice, but there was something missing – a POP of color.  So I decided to add some. 

Much better!  I then added the title and tag line and here is the final logo design:

The next step was to work on  the WordPress site design.  My client was using the Headway WordPress theme which is one of my favorites because of the ease and simplicity of use.  You really do not need any knowledge of CSS to make color and layout changes – it is great.

Anyway, I proceeded to create the header design.  I knew I wanted to incorporate the logo, her headshot and possibly some elements from the the header on her other site.  This is what I came up with first, but there was still something missing.

Much better!  Love the swirl and flower design

The header is really the starting place for a website design.  I like to install the header first before I start my WordPress customizations.  I then grab the colors and tie them into the overall design.

The colors flow nicely.  I brought the green into the navigation.  I even used the gray / taupe color from the flowers and swirls and used that for the background color.  Now you can see that there is definitely a uniformity between all of her sites.  And the dragonfly design will represent her brand throughout all of her websites.

Lastly, I created her Twitter background which was a no-brainer.  I just took everything from the logo, header, and website and brought it together.

Another happy client!  Yay!

What do you think of the design?  I always love to hear feedback!