Building your personal brand is a challenging task. You’re busy running a business and probably find it difficult to find the time to also market yourself. People need to know who you are and so it’s important to make sure you have a plan in place to get your name out there. There are best […]
How COLOR defines your business BRAND
Have you ever considered the importance of COLOR in branding for your business? Coke uses red. UPS uses brown. IBM uses blue. These corporations understand the proper use of color. It is vital in creating a positive image among consumers. COLOR plays a huge role in memory recall. It stimulates all the senses and instantly […]
Branding Basics for Small Businesses
The most profitable companies in the world all have a distinct thing in common. They have established themselves as a leader in their particular industry by creating a strong brand presence. These companies know that building a powerful brand increases a company’s value, it provides direction and motivation for employees, and it enables customers to […]
Branding Tips for Your Small Business
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. For that reason it makes sense to know that branding is not […]
How to Attract Clients with a Great Looking Website Headshot
What is a Headshot Photo? Wikipedia defines a headshot as: “a photographic technique where the focus of the photograph is a person’s face”. Typically business headshots focus on the head and shoulders because people normally want to see your face as opposed to your body. The more of your body showing in the photo means […]
What is a Gravatar and Why Do I Need It?
It’s very important to brand your business so others know that it is YOU when you comment on another website or blog or you reply when someone comments on YOUR website or blog. There are several ways to brand your business and to protect yourself online – one of those ways is to use Gravatar. […]
Branding Your Social Media Profiles
Most of you can probably recognize these business branding colors and what company they belong to. Same goes for your business and bringing your brand, design, and colors into other aspects of your business such as social media and social networking profiles. Being Recognizable is important. Business and Social Media now go hand in […]
Dragonfly Inspired Design
With any project there is always a lot of back and forth between me and my clients before I can even begin to start coming with a design plan. The difference between me and another company is that I work one on one with my clients. I prefer to work through email so that way […]
Essential Elements for a Custom Logo Design
Your logo is something that can be used on web sites, banners, and printed materials such as letterhead, business cards, flyers, and more. However in having a custom logo created for you, there are a few essential elements you need to consider. Following the tips provided will help you to create a memorable brand. […]
Graphics and Branding
WHAT IS BRANDING? I found a really awesome definition of branding on www.whatis.techtarget.com which explains exactly what a brand consists of. “A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and marketed.” So, in other words, a brand makes […]
