Getting Started with Social Media

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Do you remember when businesses, small and large, focused lots of time and energy on traditional advertising? Back in the day, most small businesses used their local Yellow Pages as a major source of advertising. But now SOCIAL MEDIA is just like the Yellow Pages but faster and better!    Through social media, you can [...]

12 Fabulous SEO Tips for a WordPress Website or Blog

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Getting WordPress installed and a theme customized is not the end of the road when it comes to WordPress SEO.  Yes, WordPress has things automatically integrated that will help with search engine optimization such as categories and tags (which you really need to use by the way), but there are many additional things that can [...]

Tips for Creating a Great Tagline

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According to Wikipedia, a tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product, or to reinforce the audience’s memory of a product. I like the [...]

Custom Optin Designs in a WordPress Website Header

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There are a few different options when choosing the placement of an optin box: top of sidebar, pop-up optin, within the sire content, etc.  But how about including a custom optin design right within your WordPress website’s header or banner at the top of your website?  That is the first thing a person will see [...]

What is a favicon? Why do I need one?

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When you see the word, it seems a bit out of place and awkward but it does have a meaning. What am I talking about? I am talking about the word “favicon”. Just what is a favicon and why do you need one? Read on to learn about favicons and how they can be used [...]

Email Marketing Services: Aweber or Mailchimp?

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Email marketing is something every business owner needs to consider. Having an email list or newsletter is the best way to mobilize your audience to take action. It’s also a great way to maintain an active community of readers and potential customers. When it comes to choosing an email marketing provider, two of the most [...]

Why Akismet is Essential for a WordPress Site

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So, you have your first WordPress site… you log into your dashboard and begin installing and configuring the backend with some great plugins and you notice the “Akismet” plugin which automatically comes with WordPress.  But you ignore it, thinking it has no real relevance.   A few days later, you have a few blog posts up [...]