What to Include in Your WordPress Website Sidebar

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The sidebar is the narrow vertical column on a website.   It is usually placed on the right or left-hand side of a web page, though in some cases, a site will feature two sidebars, one on each side of the main content. Many of my clients ask me what they should include in their website [...]

What Makes A Great Website Testimonial?

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What is a Testimonial?   A testimonial (in business) is a written affirmation, recommendation, or statement made by a customer that demonstrates satisfaction with your services or product. Testimonials are word-of-mouth marketing, and they work wonderfully in adding credibility for your business.  It’s hard to sing your own praises.  If you do, it could be [...]

Facebook Fanpage Timeline Cover Graphics

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  Well, I am definitely sad to see the old format go for Facebook fanpages.  But… In with the new and out with the old…  Life goes one. Anyway, I have had several clients request for me to design their cover photo graphics to replace the previous vertical profile banners.  And in spite of the [...]

Building Your Business through Building your List

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If you don’t have people interested in your business and what you do, how can you grow your business?   It is important to be able to have the ability to continually provide your clients or even potential clients with information on what you have to offer and how you can help them. You can [...]

Using an Optin Box to Grow Your Business List

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Growing your business is not just a worthy goal, it is a necessity for business survival and success.  It is not always an easy task either, it takes hard work, dedication, and creative ideas.  It takes using tools such as social media marketing and list building. The goal of all internet marketing is to build [...]

Facebook Fanpage Changes – What You Need to Know

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I have never been one that has been good with change, but as we all know – it is a huge part of life.  Changes mean growth and an opportunity to become better both personally and in business. When Facebook first changed the personal pages over to the Timeline layout, I had a hard time [...]

How to Attract Clients with a Great Looking Website Headshot

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What is a Headshot Photo? Wikipedia defines a headshot as: “a photographic technique where the focus of the photograph is a person’s face”. Typically business headshots focus on the head and shoulders because people normally want to see your face as opposed to your body.  The more of your body showing in the photo means [...]

Benefits of using Google Analytics for your Small Business Website

Google-Analytics

Tracking the stats for your website will give you the information you need to know what is useful for your visitors and what’s not useful. Once you find out what’s useful you’ll know what changes need to be made to your site so you’ll be able to help your visitors with every aspect of your [...]

What Makes for a Good Looking Landing Page?

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I found this on Pinterest (my new favorite place) and thought it would be something helpful for those of you planning a new website landing page design.  This is a visual breakdown of the most important elements that should be considered when planning the design of a landing page.  Some of these points can apply [...]