How to Hook Customers with a GREAT Website Design

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The first thing to ask yourself when you think you want a website for your business is “why?” Maybe you just want another point of contact for clients with your basic information on a home page. But if you want to sell your services or products, your website needs more detail. Many entrepreneurs and businesses [...]

Branding Basics for Small Businesses

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The most profitable companies in the world all have a distinct thing in common. They have established themselves as a leader in their particular industry by creating a strong brand presence. These companies know that building a powerful brand increases a company’s value, it provides direction and motivation for employees, and it enables customers to [...]

How to Troubleshoot WordPress Issues

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OK, so you have a WordPress site and decide to add a couple new plugins, or move some content around or even update to the latest version of WordPress… and all of a sudden you find that your site is not working and showing errors.  HELP! Well the first thing you should do, rather than [...]

Branding Tips for Your Small Business

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  The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. For that reason it makes sense to know that branding is not [...]

Facebook Timeline Small Business Tips

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Guest Post by Jon Loomer (a Facebook Expert) Facebook Timeline is an amazing tool if utilized properly, so small businesses need to get on board to reap the benefits. Reports have shown that Timeline increases the engagement window from about one hour to two and a half hours. Additionally, my own studies have revealed an [...]

Choosing the Best Colors for Your Website

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  Selecting the appropriate colors for your site is as vital as choosing content and graphics. People are often not aware of the impact of COLOR and the influence that it has on the human state of mind. The color scheme that you choose for your web site can entice the visitor to engage or [...]

What to Include in Your WordPress Website Sidebar

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The sidebar is the narrow vertical column on a website.   It is usually placed on the right or left-hand side of a web page, though in some cases, a site will feature two sidebars, one on each side of the main content. Many of my clients ask me what they should include in their website [...]

What Makes A Great Website Testimonial?

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What is a Testimonial?   A testimonial (in business) is a written affirmation, recommendation, or statement made by a customer that demonstrates satisfaction with your services or product. Testimonials are word-of-mouth marketing, and they work wonderfully in adding credibility for your business.  It’s hard to sing your own praises.  If you do, it could be [...]

Facebook Fanpage Timeline Cover Graphics

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  Well, I am definitely sad to see the old format go for Facebook fanpages.  But… In with the new and out with the old…  Life goes one. Anyway, I have had several clients request for me to design their cover photo graphics to replace the previous vertical profile banners.  And in spite of the [...]

Building Your Business through Building your List

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If you don’t have people interested in your business and what you do, how can you grow your business?   It is important to be able to have the ability to continually provide your clients or even potential clients with information on what you have to offer and how you can help them. You can [...]