Building your personal brand is a challenging task. You’re busy running a business and probably find it difficult to find the time to also market yourself. People need to know who you are and so it’s important to make sure you have a plan in place to get your name out there.
There are best practices when it comes to promoting a personal brand. You can’t rely on luck and a few tweets to grow your business. Use the appropriate channels and tactics to let the world know about you, and your products or services. See the best ways to promote your personal brand.
Fan Page
Open social media accounts and start gaining followers. Create a fan page on Facebook and draw people to your account through personal invitations and some advertising. Start posting unique and engaging content that draws users in, and encourages them to share the information with their networks. Tell people who you are and what you do. Have a clear vision about your business before you start posting content. Come up with a plan for what you’re going to share and how often you’ll be posting.
Website
Design your own personal website with fancy graphics and eye-catching content. Include important information about your business, pricing and contact information. Show a picture of yourself and write a welcome message that’s friendly and personable. Make sure your website is mobile-friendly and easily searchable on the Internet. Collect reviews and testimonials of your past work so potential customers are more likely to give you a call. An attractive website can make you look good and bring in consumers who want to do business with you.
Book
There’s no better way to make a name for yourself than to write a book. Take your time coming up with the concept and writing the content. Use it as a chance to communicate with your audience through your expert knowledge. Go online and come up with different book covers for your manuscript. It’s free and a great way to craft a vision for your writing. Get creative and use it as an opportunity to tell a story so people are intrigued to want to read the book. It’ll save you money and give you the freedom to design a cover that you prefer.
In-Person
Spread the word about your personal brand by getting out there and talking to people. Go to networking events and meet people of all different business backgrounds. Hand out business cards and ask them to share information about you with their networks. Participate in speaking engagements and introduce yourself to people that way. There are lots of opportunities to meet people at different events all over the place. You have to be willing to put yourself out there and start conversations with strangers. It’s not as scary as it sounds once you get going.
Conclusion
There are many ways to put yourself out there, but it’s a good idea not to spread yourself too thin. Put your focus in a few areas and execute them well. These are the best ways to promote your personal brand.
