Entrepreneurs should be considered professional fisherman. After all, regardless of whether you are a soloprenuer, or the founder of a multi-million dollar corporation, you are constantly setting the hook for new customers.
The problem is consumer attention is such an expensive investment. Especially, when you consider the short 8-second attention span that your target audience has.
Granted, if you do it the right way, it will be worth every penny.
Through this article, we list 5 actionable attention grabbing strategies that you can use to not only grab the attention of new customers in your market penetration strategy, but also provide value to help your retention rates on former customers.
What’s More Valuable? Acquisition Vs Retention
Before we jump into the deep end with strategies to help you land new clients. We need to discuss the “no man’s land” – client retention…
The truth is acquiring a new customer costs pretty much the same as the cost to retain a current customer.
So why bother with customer retention?
Even though the cost is around the same to retain a customer, it is 60-percent more likely that the same customer will spend money on your product/service again. At least when put into comparison with potential leads.
Take The Time To Provide Value And Build Trust
When you think about it, consumers are tired of ad’s. They hate corporate marketing schemes, and oh – how annoying TV commercials get on their nerves.
When you are trying to build sustainable leads, the last thing you want is consumers constantly getting pounded into the dust with the never-ending marketing schemes.
Which gives you the opportunity to be different from your competition.
Regardless of whether you are looking at customer retention, or acquisition – you need to understand the problems that they are facing on a daily basis. More importantly, you need to know how your product/service combats these problems.
With this information in mind, you can create a high-value content that addresses problems that they face on a daily basis. Through doing this, not only are you showing that you are a brand they can trust, but you are also showing you genuinely want to help solve customers problems.
As Gary Vaynerchuk says, “Stop Jab, Jab, Punching” loyal customers. Take the time to show them that you genuinely care, before pitching your services.
Use Subliminal Branding
As a business, building your brand rapport, and making it a trusted authority for consumers to turn to – should always be a priority. But in the dense online market, it can be tough to get your brand out there and noticed.
At least, without looking spammy.
Which is where subliminal branding comes into the picture. Something as simple as an intuitive card design, to a hidden message in your company slogan can actually make all the difference. Perhaps even a nice informative video, that subtlety links back to your brand.
Which is why even the largest corporations use this to their advantage.
Take the Amazon logo for example. The arrow that connects the A to the Z is actually shaped like a smile. Which subconsciously, the brain attaches to the thought of customers being happy when using Amazon.
Offer Free Products – Who Doesn’t Love Free Stuff?
Who ever would of thought business, and free stuff would go in one sentence.
But the truth is everyone loves getting free stuff. Regardless of whether it is a free chocolate. Or an e-book that helps teach them how to solve a problem that they are facing.
But the saying goes, “Nothing in life is free”
When you develop a free magnet to give out to both current customers, and potential leads, not only will you grab the attention of consumers looking for a free solution to problems they are facing. But you will also work on developing a strong brand authority.
Not to mention the fact that you can trade the free goods for an email address. Meaning you can add those who partake in your goodwill onto your drip campaigns, and watch your profits soar.
Build Up Your Social Media Presence
Business has always been about operating where customers feel most comfortable. Back in the day, that used to be a brick and mortar location in the centre of your city. But, everything has changed in the light of the digital era.
Here’s a crazy fact, back in 2015 – Facebook alone was responsible for influencing 57-percent of all online, and offline purchases in America. That’s just the start.
With over 3.196 billion social media users between Instagram, Pinterest, Facebook, and Twitter worldwide, it’s no surprise that building up a strong social media presence has a huge impact on the triple bottom line for businesses.
Here is a complete guide to help you develop a strong social media platform for your brand.